Wednesday, June 24, 2009

FRIDAY: Communicating with Prophets and Presidents


**For written assignments below, compose as Word document and email me as attachments, or write/paste as text into body of email; assignments below are due in my Inbox on FRIDAY, JUNE 26 by 2 p.m. Central Standard Time (CST).**

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With everything we've discussed in class about communications--from senders to receivers to feedback to subject matter for speeches to oral and written critiques--what is the best way to learn about something you don't know, or even dislike? And how does one communicate this effectively, intelligently, respectfully and thoughtfully?

Perhaps Googling something you don't know about comes to mind, or typing it in at Wikipedia. But let's move beyond a cyberspacial understanding to literally walking in someone else's shoes--I call it embodying and inhabiting the subject. Sociologists and ethnographers think about subjects this way, as do anthropologists, marketing gurus, and even some historians.

So, what does it look like if one walk's in the shoes of someone else--literally?

Meet A.J. Jacobs. (Check out his blog here.) He's a journalist, an author, an innovator, and ultimately a COMMUNICATOR--I call him a journalistic sociologist. He applies himself to his craft in inventive, interesting ways.

A recent project of his involved taking the moral imperatives and prescriptions for living from Bible literally. The result is a book titled The Year of Living Biblically. Read and listen to an excerpt here. Read a review of the book here. Listen to an interview, too.


As you listen and you read think about this experiment in terms of what you can learn about communications from it.

DISCUSSION QUESTIONS: What, if anything, about Jacobs's background led to his experiment? Why did he want to conduct such an experiment? To what extent did Jacobs live in the shoes of those in the Bible who preceded him? What did he learn? What was most transformative, interesting, and/or challenging? How did people respond to Jacobs? If you could ask Jacobs a question (besides "Why?"), what would you ask him? Why?

Could you ever see yourself conducting this kind of experiment? If so, what subject would you embody and/or inhabit? Why or why not? By what means would you communicate knowledge of your subject? Why?

Answer these questions in narrative form by writing a one-page, single-spaced response (12-point font, Times New Roman, 1” margins).


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Up to this point in Communication Applications we’ve discussed the communications process (i.e., sender, receiver, feedback, etc.), verbal and nonverbal communication, the purposes of speaking/communication, the structure of speeches, using visuals, and the organization of speeches/presentation, among other topics. This activity prompts you to apply what you’ve learned thus far.

This assignment has two parts. First, I want you to analyze one presidential/presidential candidate speech (if your last name begins with A-H, analyze the Obama speech; if your last name begins with K-W, analyze the Kennedy speech). Analyze or “grade” the speech for content/subject matter, eye contact, posture, body language, facial expressions, pronunciation, articulation, pauses, and persuasive techniques (what evidence does the speaker cite?; recall the thesis/column image on p. 228). Does the speaker use sensory words, similes, metaphors, hyperbole, or irony, for example? Consider as well the speech’s thesis, introduction, and conclusion. Take notes as you listen. I’d HIGHLY recommend listening to the speech once for content, and another time for eye contact, posture, etc.

Second, search on YouTube or Google video for a speech or public presentation of some kind. Using the same categories of analysis you used for the presidential speech, “grade” the speech or presentation you chose. (Be sure to send me the URL of the speech; DON'T FORGET.)

Evaluate these speeches in narrative form by writing a one-page, single-spaced response (12-point font, Times New Roman, 1” margins) for each speech.






You can read about the context, commentary, and analysis of Barack Obama's Philadelphia speech, "A More Perfect Union," here and here. Read the text of the speech here.

As for JFK speeches, listen to his speech about art and poetry here (find another audio file and the text of the speech here), and watch the clip of his Moon Speech at Rice University below. Find the text of the Moon Speech at Rice University here.





Tuesday, June 23, 2009

THURSDAY: Of Marketing and Meaning



One of the most interesting fields of communications involves marketing, advertising, and the science of selling. Advertising uses specific kinds of communication devices, and its aims are to convince consumers that they need something, as well as stoke the desire for something.

This assignment requires you to familiarize yourself with the history of advertising in America, and identify, explain, and discuss advertising and marketing in its multiple manifestations.

**This assignment has 7 parts. Type the answers out and send them to me as an attachment or as text in the body of the email on THURSDAY, JUNE 25 via email by 12:00 pm, Central Standard Time (CST).**


1. First, read about advertising here. List 5 new facts you learned about advertising.

2. Second, follow this link to learn more and after clicking on "Browse" you will be able to find examples of advertising from America's past. Select one advertisement, print it out, and be prepared to discuss what it is communicating and why you chose it.

3. Third, pick a decade in American history and search for commercials and/or commercial clips on YouTube or Google Video. For example, use the search terms "1980s commercials" (or its many variations) and see what you find. Discuss and analyze 1 or 2 commercials. Be prepared to show a 2-4 minute commercial clip in class, and discuss next week.

4. Fourth, in a print publication or from an on-line publication, find an example of "religious" or "spiritual" advertising. Discuss and describe what the aim of the advertisement is and what drew your attention to it. Next week, bring a copy of your example to class, and be prepared to discuss. For expert commentary on this subject, see what you can find at media studies scholar Mara Einstein's weblog "Brands of Faith."

5. Think about what product you enjoy consuming (i.e., buying) most. For example, you may have a favorite brand of clothing or footwear, or you may love eating a particular kind of food, or eating at a particular restaurant. In 2 or 3 paragraphs discuss how you would market or advertise your favorite product.

6. Discuss with parents and/or family members about how advertising and marketing informs the choices they make about what they buy, where they live, what they drive, etc. Briefly discuss your conversation in narrative form.

7. One of the best documentaries on advertising comes from a PBS Frontline documentary called "The Persuaders." After clicking on "Watch the Full Program Online," watch either "Emotional Branding" (chapter 2) or "The Science of Selling" (chapter 4), and discuss the 3 most important "arguments" of each chapter. Why is each "argument" important? Why? What did you learn? What are 3 or 4 new things you learned about marketing and advertising and COMMUNICATION from this documentary?

Of Creeds and Communications: This I Believe

This post considers a national communications project called "This I Believe."

From its website: "This I Believe is a national media project engaging people in writing, sharing, and discussing the core values and beliefs that guide their daily lives. NPR [National Public Radio] airs these three-minute essays on All Things Considered, Tell Me More and Weekend Edition Sunday. This I Believe is based on a 1950s radio program of the same name, hosted by acclaimed journalist Edward R. Murrow. In creating This I Believe, Murrow said the program sought 'to point to the common meeting grounds of beliefs, which is the essence of brotherhood and the floor of our civilization.'"


I've long listened to "This I Believe" essays on the radio driving into school each day (after all, one needs something to help pass the time in Houston traffic), and I occasionally check in at the This I Believe website to read what people have to say. Always, I find the essays--both written and spoken--interesting, noteworthy, and intriguing.


I don't always agree with what I hear or read, but I'm always eager to learn something new, to see how someone else views the world or to hear someone else's story. To use the parlance of this class--I relish playing the role of both sender and receiver.

Today's assignment asks you to explore the This I Believe website (hyperlinked above), simply to see what's there. Then, find two essays that you think is interesting and intriguing. (As you will see, on each page there are multiple search options.) Using these essays as models and inspiration, you will author your own "This I Believe" essay.

After reading several essays and exploring the topics about which people write, compose your own "This I Believe" essay. Thinks about your thesis, introduction, body, and conclusion in relation to what we've discussed in class today.

This "timed" writing is due by the end of class. It must be typed, 12-point font, Times New Roman, with 1" margins. (You will not
be reading or presenting these; this assignment is to work on
written communication.)

Thursday, June 18, 2009

Seeing is Believing

Observation is a critical variable in communication. Explore these brainteasers and other oddities relating to observation.

Wednesday, June 17, 2009

Coffee and Communication Applications




In today's world, communication involves many things--images, symbols, words, gestures, smells, location, etc.


Starbucks is a recognizable brand--and expensive--and puts significant thought into what to communicate about itself and how to communicate its message. Today we will watch a presentation by historian Bryant Simon about the cultural meaning of Starbucks, and the social meanings of coffee, consumption, and commodification. No doubt his forthcoming book on Starbucks will stir up great discussion--conducted over a cup of coffee of course.

While I want you to listen for content, your assignment is two-fold: list the ways Simon communicates his message, and list the ways that Starbucks communicates its message. Be prepared to discuss.




Tuesday, June 16, 2009

Communication Applications: Listening and Speaking

Today's class focuses on the art of listening.

You will listen to Ronald Reagan's 1986 speech about the Challenger explosion. Before listening to Reagan's speech, however, read this brief account of the disaster (the Wikipedia entry on the subject is helpful as well), and then watch this short video clip of footage of the explosion. What were the most effective ways Reagan communicated in this speech?
We wil also watch and listen to a few minutes of two inaugural addresses:




1980s Commercials

As we discuss ways that people communicate, this collection of 1980s commercials provides much to discuss.